Confidential

Post-Seed · March 2026

100-Day Plan

From stealth to market — the execution roadmap for Assail's first 100 days post-seed close.

$5.25M

Total Raised

$2.5M

Year 1 ARR Goal

242

Accounts

Prepared for Venture Guides · Alissa Knight, Founder & CEO

02 / 12

Executive Summary

Where we are, where we're going, and how we get there in 100 days.

Current Position

Launched publicly at RSAC 2026 — Wayfare Tavern, San Francisco (Mar 23)
177 active deals in HubSpot across all stages
Branch Messenger closed — $50K/yr, 3-year commitment (founding customer)
General Motors procurement team initiated vendor onboarding ($200K)
VA Acting CISO inbound — technical demo scheduled this week ($200K)
Allstate Deputy CISO inbound — met Apr 10, active in Ares ($200K)
Per-tenant encryption shipped Apr 5 — clears VA, DoD, financial services procurement gates
13 Fortune 100 & larger organizations active on platform — Chevron (#15), Bank of America (#19), General Motors (#19), Citi Group (#21), Verizon (#31), AT&T (#32), Kaiser Permanente (#45), IBM (#63), Nvidia (#65), Allstate (#74), Cisco (#78), Oracle (#86), Honeywell (#93) · plus subsidiaries: Evernorth (Cigna), NBC Universal (Comcast), Collins Aerospace (RTX), GDIT (General Dynamics), Northrop Grumman
$5.25M raised · $4.73M cash · ~35 months runway

100-Day Objectives

Launch Ares publicly at RSAC 2026 (March 23)
Convert 10+ EAP accounts to contracts
Reach $500K+ ARR run-rate
Staff engineering org to 5 (from 2)
Build inside sales org — 3 AEs + 3 SDRs (Michael Reitsch joins Apr 15)
Begin ISO 27001 & SOC 2 Type 2 with A-LIGN
Build repeatable enterprise sales motion

$15,470,000

Pipeline Coverage

$7,760,000

Weighted Pipeline

Mar 23

GMA Dagger v1

10

Target Headcount

03 / 12

Team & Organization

Building the team to scale — current state and 100-day hiring plan.

Leadership

Alissa Knight

Founder & CEO

Bethany Richards

Executive Assistant

Melissa Knight

CRO

Carolina Ruiz

CCO / Chief of Staff

Ilir Osmanaj

VP of AI Engineering

Engineering Org (Led by Ilir)

Ares Production Team

Saksham Sharma — AI Engineer
Chip Krasniqi — QA Engineer
Lirak Rushiti — Principal AI Engineer

Sales (Under Melissa)

Inside Sales

Michael Reitsch — Account Executive #1 (joins Apr 15)
HIRING: AE #2, AE #3, SDR #1, SDR #2, SDR #3

5

Current Headcount

10

Day 100 Target

6

Inside Sales Hires

04 / 12

Phase 1: Launch

Days 1–30 · March 10 – April 8 · "Go loud, convert fast."

Product & Launch

Execute RSAC 2026 launch event (March 23) — Ares out of stealth
Ship Dagger v1 GMA — first public model release
Matter PR: analyst briefings, media coverage, inbound capture
Complete web application pen testing module QA

Engineering

Saksham onboards and ramps on Ares Production (Mar 9)
Ilir contributing 20 hrs/week; full-time April 6
Begin AI Infrastructure Engineer interviews (Ares team)
Kick off GCP migration planning — target sub-$2K/mo

Revenue & GTM

Begin contract discussions with top 5 PoC accounts
Onboard 1–2 new enterprise pilots per week
Post AE job reqs; begin recruiter engagement
Inbound: VA Acting CISO (Jeffrey Spaeth) submitted procurement inquiry — technical demo coordinated with OI&T + Epoch Concepts
Inbound: General Motors procurement initiated vendor onboarding paperwork ($200K, target close May 21)
Inbound: Allstate Deputy CISO — met Apr 10, already active in Ares ($200K)
Palacio de Hierro escalates to multi-CISO evaluation across Grupo Bal subsidiaries

Product — Deal Enabler

Per-tenant encryption shipped Apr 5 (PR #380) — AES-256-GCM, customer-owned keys, requirement-to-production in under one week
Clears SOC 2 CC6.1 + FedRAMP SC-28 procurement gates for VA, financial services, and healthcare pipeline
Peregrine Technologies deal accelerated on the back of this capability

Ops & Compliance

Kick off A-LIGN engagement — SOC 2 Type II (Apr–Jul 2026, $5,928)
ISO 27001 risk assessment in parallel planning
EA onboarded and supporting leadership team
Office expansion planning with Mike Shanahan

$100K

ARR Target

2

Contracted Customers

6

Headcount

05 / 12

Phase 2: Scale

Days 31–60 · April 9 – May 8 · "Build the machine."

Revenue & Pipeline

Convert 3–5 PoC accounts to contracts ($100K mid-market / $200K enterprise tier)
Michael Reitsch — AE #1 live Apr 15 in fully instrumented stack
Build playbooks: ICP, outbound sequences, demo scripts
Target $250K+ ARR by end of Phase 2
Generate RSAC follow-up pipeline — analyst reports driving inbound
Advance GM (May 21 target), Allstate, Gainwell, Inovalon to close

Engineering

Ilir fully ramped — engineering velocity 3× founder baseline
GCP migration 80% complete — infra costs trending to <$2K/mo

Product

Ares v1.1 — customer-requested features from RSAC feedback
Multi-agent orchestration refinements based on pilot data
Shadow API discovery GA for air-gapped deployments
Dashboard analytics and reporting upgrades

Sales Tech Stack — Fully Live

ZoomInfo — contact intelligence, intent signals, org charts
AlignedUp — digital deal rooms live for GM, Peregrine, CYBERWELL
HubSpot — CRM migrated from Zoho; 177 deals, single source of truth
Outreach.io — sequencing and call workflows on top of HubSpot

Compliance & Ops

A-LIGN: complete gap assessment, begin remediation
Document ISMS for ISO 27001 scope
Finalize office expansion — workstations procured
AE #2 + SDR #1 hired — paired pod model live

$250K

ARR Target

5-6

Contracted Customers

8

Headcount

06 / 12

Phase 3: Accelerate

Days 61–100 · May 9 – June 18 · "Revenue engine on, Series A prep begins."

Revenue & Series A Readiness

10+ contracted customers — repeatable sales motion proven
$500K+ ARR run-rate
3 AEs + 3 SDRs productive — full inside sales org operational
Compile 3+ customer case studies (Branch, Caterpillar, others)
Begin warm Series A conversations — Google AIFF, In-Q-Tel
Board update with 100-day results and Series A timeline

Engineering & Product

GCP migration complete — $350K credits extending runway
Ares v1.2 shipped with enterprise hardening features

Compliance Milestones

ISO 27001 readiness assessment passed
SOC 2 Type 2 observation period initiated
Security policies formalized and auditable

Speaking & Market Position

Apr 23 — Space Force SSC Cyber Expo, LA Air Force Base · "Unmanned Attack Surfaces: Agentic AI and Continuous Adversarial Operations" · 2,000+ attendees, active military installation, direct federal buyer audience
May 13 — Retail Digital Safari NYC keynote (Mastercard series) · "The Always-On Adversary" · enterprise retail + financial services buyers
Jun 11 — ISC2 NJ SECON26 keynote + book signing
Defense/federal pipeline activated — VA, DoD, USAF contacts engaged
Analyst coverage secured (Gartner/Forrester briefings)
Pipeline coverage exceeds $25M

$500K+

ARR Target

10+

Contracted Customers

10

Headcount

07 / 12

Revenue & Pipeline

Path to $2.5M ARR — 177 active deals, $15,470,000 total pipeline across 156 DMBI-stage accounts.

$15,470,000

Pipeline Coverage

6.2×

Pipeline / ARR Goal

$200K

Enterprise Deal Size

$7,760,000

Weighted Pipeline

08 / 12

Hiring Roadmap

From 5 to 10 in 100 days — every hire mapped to a deliverable.

Mar 9 · Day 0

Saksham Sharma — AI Engineer, Ares Production

Already started. Reporting to Ilir. Relocating MD → Boston.

Mar 10 · Day 1

Bethany Richards — Executive Assistant

Supports CEO, CRO, CCO. Office management duties.

Apr 6 · Day 28

Ilir Osmanaj — Full-time start (Principal AI Engineer)

Contributing 20 hrs/week until then. Leads all of engineering.

Apr 15 · Day 37

Michael Reitsch — Account Executive #1

Reports to Melissa. Enters 177-deal pipeline with full stack: HubSpot, Outreach, ZoomInfo, AlignedUp live on day one.

May 5 · Day 57

Account Executive #2 + SDR #1 — Inside Sales

Scale outbound. Conference pipeline follow-up. Federal/defense vertical. Pod model: each AE paired with a dedicated SDR.

Jun 1 · Day 84

Account Executive #3 + SDR #2 + SDR #3 — Inside Sales

Full inside sales org staffed. Three paired AE/SDR pods running coordinated outbound coverage across Tier 1 and Tier 2 accounts.

09 / 12

Key Milestones

Critical gates across the 100-day window.

Revenue Gates

Day 14 · Mar 23

RSAC Launch + Dagger v1 GMA

Day 45

$250K+ ARR — 3–5 customers

Day 75

First enterprise-tier ($200K) deal closed

Day 100

$500K+ ARR — 10+ customers

Operational Gates

Day 28

Ilir full-time — founder exits eng roles

Day 45

GCP migration complete

Day 60

A-LIGN gap assessment delivered

Day 80

Engineering fully staffed (5 engineers)

Day 100

SOC 2 observation period begins

Series A Readiness Checklist (By Day 100)

✓

$500K+ ARR

✓

10+ Customers

✓

3+ Case Studies

✓

Full Eng Team

✓

SOC 2 In Progress

✓

Repeatable Sales

10 / 12

12-Month Pro Forma

March 2026 – February 2027 · Path to $2.5M ARR.

	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb	Total
New Customers	0	1	1	2	2	2	3	3	3	4	3	2	26
Cumulative Customers	1	2	3	5	7	9	12	15	18	22	25	27
MRR	$4K	$8K	$17K	$33K	$50K	$67K	$92K	$117K	$142K	$175K	$200K	$217K	—
ARR Run-Rate	$48K	$96K	$204K	$396K	$600K	$804K	$1.1M	$1.4M	$1.7M	$2.1M	$2.4M	$2.6M	$2.6M
COGS	$10K	$10K	$10K	$10K	$10K	$13K	$18K	$23K	$27K	$31K	$31K	$32K	$225K
Gross Profit	($6K)	($2K)	$7K	$23K	$40K	$54K	$74K	$94K	$115K	$144K	$169K	$185K	$897K

Headcount	5	6	7	8	9	10	10	10	10	10	10	10
Payroll	$46K	$65K	$80K	$95K	$105K	$115K	$115K	$115K	$115K	$115K	$115K	$115K	$1.20M
Cloud / Infra	$10K	$8K	$3K	$2K	$2K	$2K	$2K	$2K	$2K	$2K	$2K	$2K	$39K
Software / Tools	$2K	$9K	$9K	$10K	$10K	$10K	$10K	$10K	$10K	$10K	$10K	$10K	$110K
G&A / Legal / Other	$35K	$15K	$12K	$10K	$10K	$10K	$10K	$10K	$10K	$15K	$10K	$10K	$157K
Total OpEx	$93K	$97K	$104K	$117K	$127K	$137K	$137K	$137K	$137K	$142K	$137K	$137K	$1.50M

Net Burn	($99K)	($99K)	($97K)	($94K)	($87K)	($83K)	($63K)	($43K)	($22K)	$2K	$32K	$48K	($605K)
Cash Balance	$5.17M	$5.07M	$4.97M	$4.88M	$4.78M	$4.69M	$4.61M	$4.55M	$4.51M	$4.48M	$4.49M	$4.52M

11 / 12

KPIs & Success Metrics

What we measure, what we report, what triggers escalation.

Revenue KPIs

ARR — target $500K by Day 100, $2.5M by Month 12
Contracted Customers — 10+ by Day 100
Pipeline Coverage — maintain ≥5× annual target
Sales Cycle — baseline, then compress to <60 days
Net Revenue Retention — >100% (upsell + expansion)

Product KPIs

Platform Uptime — ≥99.9%
Scan Completion Rate — ≥95% auto-resolved
Time-to-Value — first results within 60 min of onboarding
Dagger Model Accuracy — >90% true positive rate

Operational KPIs

Monthly Burn — below $135K through stabilization
Runway — maintain ≥24 months at all times
Hiring Velocity — fill open reqs within 45 days

Compliance KPIs

ISO 27001 — readiness assessment by Day 90
SOC 2 Type 2 — observation period by Day 100
Evidence Collection — 100% coverage by Day 75

Reporting Cadence

Weekly CEO → Board pulse (Slack)
Bi-weekly all-hands with KPI dashboard review
Monthly investor update (narrative + metrics)

12 / 12

Day 100 · June 18, 2026

From Stealth to
Market Leader

The next 100 days transform Assail from a funded startup with early traction into an enterprise cybersecurity platform with repeatable revenue, a world-class engineering team, and clear Series A readiness.

$500K+

ARR at Day 100

10+

Enterprise Customers

10

Team Members

Alissa Knight

Founder & CEO · Assail

Confidential — Prepared for Venture Guides

Confidential

100-Day Plan

Executive Summary

Current Position

100-Day Objectives

Team & Organization

Leadership

Engineering Org (Led by Ilir)

Sales (Under Melissa)

Phase 1: Launch

Phase 2: Scale

Phase 3: Accelerate

Revenue & Pipeline

Hiring Roadmap

Key Milestones

Revenue Gates

Operational Gates

Series A Readiness Checklist (By Day 100)

12-Month Pro Forma

KPIs & Success Metrics

Revenue KPIs

Product KPIs

Operational KPIs

Compliance KPIs

Reporting Cadence

From Stealth toMarket Leader

From Stealth to
Market Leader